Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents
نویسندگان
چکیده
منابع مشابه
Customer Loyalty in Industrial Clusters: Perceived Value and Satisfaction as Antecedents
SATISFACTION AS ANTECEDENTS ABSTRACT Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between firms. Research implications: Recent advances in consumer and services marketing consider that perceived value and satisfaction are centra...
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ژورنال
عنوان ژورنال: Journal of Business-to-Business Marketing
سال: 2009
ISSN: 1051-712X,1547-0628
DOI: 10.1080/10517120802496878